.2024 has actually been an unpredictable year for adtech funding.U.S.-focused adtech startups, once familiarized to getting billions in equity capital yearly, have actually increased virtually $360 million so far this year, putting it on track to become the industryu00e2 $ s slowest year in over a years, every Crunchbase data. That slowdown is due to market concentration, elevated governing pressures, and economic uncertainties.ADWEEK talked with five VCs that remain to invest in adtech companies, even with these challenges, concerning what they are seeking and what they stay clear of. Maybe unsurprisingly, these entrepreneurs are targeting possibilities in privacy-focused technologies and industry-specific places such as linked television.